近日，国内一知名花卉博览会开幕，在博览会现场，花卉产品处处绽放，各地展区精心布置，从室外园到室内展，小桥流水、亭台楼阁等彰显着各地符号的人文景观、微缩建筑，给人们留下了深刻印象。不过，一些展示区却使用了过多的“硬装饰”，出现了过量的搭配材料。这种“过度包装”让人心生疑问：这究竟是建筑展还是花卉展？

Recently, a well-known flower exposition opened in China. At the site of the exposition, flower products are blooming everywhere. Exhibition areas are carefully arranged, from outdoor gardens to indoor exhibitions, small bridges, pavilions and pavilions, and other cultural landscapes and miniature buildings that highlight the symbols of various places have left a deep impression on people. However, some display areas used too much "hard decoration", and there were too many matching materials. This kind of "excessive packaging" raises people's doubts: is it a construction exhibition or a flower show?

花卉博览会是展现花卉产业成就、行业成果的重要平台，是业内企业、机构和有关地方政府部门相互学习的重要机会。因此，无论是承办地还是参与者，均在展区、展位布置上使出浑身解数，尽可能多展示自己的花卉产业优势和花卉产品特色，这本无可厚非。通过一定硬装材料的切入，展示花卉产品的搭配技巧、庭院花卉的应用效果，让参与展会的观众得到更为直观的体验与互动，这样的初衷是好的。

Flower Expo is an important platform to show the achievements of the flower industry and the achievements of the industry. It is also an important opportunity for enterprises, institutions and local government departments to learn from each other. Therefore, whether the host or participants, are in the exhibition area, booth layout to make every effort to show as much as possible their advantages in the flower industry and flower product characteristics, this is beyond reproach. It is a good intention to show the matching skills of flower products and the application effect of garden flowers through the cut-in of certain hard-fitting materials so that the audience participating in the exhibition can get more intuitive experience and interaction.

可是，一旦展览中硬装材料过多，花卉展示和应用实例反倒成了点缀，这就难免有走偏的危险。而且，花卉展示板块大多是临时性的，大量“硬装”结构的使用，并不符合环保节约的理念。

However, once there are too many hard-fitting materials in the exhibition, the flower display and application examples become embellishment, which is unavoidable risk of deviation. Moreover, the flower display plate is mostly temporary, a large number of "hard" structure of the use, does not conform to the concept of environmental conservation.

不得不正视的是，一段时间以来，国内有些花卉展会进入了一个怪圈――规模越来越大、场馆越来越多，展位设计也越来越豪华。说到底，这是盲目攀比的心理在作怪。其实，规模并不代表质量。纵观国外那些享誉世界的品牌花卉展览，往往并不以华丽、规模著称，而是以实实在在的植物应用和花卉景观效果博得人们的青睐。而国内的一些花事活动却老盯着展出面积、参展规模不放，确实有舍本逐末之嫌。有关方面需要考量的是，这种规模的扩大是否对应了花卉产品品类的壮大、行业水平的提升？

We have to face up to the fact that for some time, some flower exhibitions in China have entered a strange circle - larger and larger, more and more venues, more and more luxurious exhibition design. In the final analysis, this is the psychology of blind comparisons. In fact, scale does not mean quality.  Throughout the world-renowned brand flower exhibitions abroad, they are often not famous for their magnificence and scale, but for their practical plant applications and flower landscape effects. However, some domestic flower events are always staring at the exhibition area and the scale of the exhibition, and it is indeed a suspicion of giving up the end. What needs to be considered is whether the expansion of this scale corresponds to the growth of flower products and the upgrading of the industry level.

清水出芙蓉，天然去雕饰。随着市场成熟度的不断增强，种植者、经营者管理水平日渐提升，消费市场必然会对花卉产品的质量和实用性提出更高要求，而不是仅仅停留在过于关注对某一产品在展示台上的华丽包装。不管是花卉生产商，还是相关经销商，都应该对花卉博览会展示台某些选择更加理性，使各类花卉展更加讲求专业性、精品化、实用性。

Clear water comes out of Hibiscus, and is naturally carved. With the increasing maturity of the market and the increasing management level of growers and operators, the consumer market will inevitably put forward higher requirements for the quality and practicality of flower products, rather than just focusing on the gorgeous packaging of a product on the display platform. Whether it is a flower producer, or the relevant dealers, should be more rational about some of the flower exhibition stand selection, so that all kinds of flower exhibition more professional, high-quality, practical.